New research : How can firms overcome national sentiment and protectionism abroad?
![New research : How can firms overcome national sentiment and protectionism abroad? New research : How can firms overcome national sentiment and protectionism abroad?](https://icie.ieseg.fr/wp-content/uploads/sites/17/2022/04/Congratulations-to-3-350x200.png)
“Firms pursuing expansion abroad increasingly face challenges of protectionism and discrimination against foreign products, a phenomenon widely recognized as domestic country bias”. A recent study* co – authored by ICIE member, professor Katharina Zeugner-Roth, published in the Journal of International