Diversity and inclusion have become increasingly important factors for marketing professionals as they seek to develop their brand and customer loyalty in a rapidly evolving global market. Despite efforts by companies to incorporate and embrace diversity and inclusion in their marketing and product development, progress has often been difficult.
Catherine Demangeot, ICIE Coordinator and professor of marketing at IÉSEG, has been part of a team of international researchers that have been studying the barriers hindering such initiatives from the perspective of marketing practitioners, educators and researchers.
In a recent interview, she discussed some of the possible ways to overcome hurdles and advance initiatives that consistently and proactively promote diversity & inclusion (referred to as Diversity & Inclusion Engagement Marketing – DIEM).
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Catherine Demangeot was also a guest of the Changemaker stories podcast where she was invited to discuss DIEM marketing. The podcast is available here: