Global firms’ press releases are often written in English, the lingua franca of business. But research by ICIE member Chavi Chi-Yun FLETCHER-CHEN and her co-authors highlights that the choice of words and phrasing, which depends largely on the culture of the firm’s home country, makes a significant difference in how the message is perceived by stakeholders such as potential investors.
How you write a press release is as important as what you write