The research expertise of ICIE members is reflected by their growing record of publications.

Forthcoming Publications

Kipnis E., Demangeot C., Pullig C., Cross S., Cui C. C., Galalae C., Kearney S., Licsandru T., Mari C., Martín Ruiz V., Swanepoel S., Vorster L., Williams J., (2021), Institutionalizing diversity and inclusion across the marketing research, education and practice fields for multicultural marketplace wellbeing: A connecting framework, Journal of Public Policy & Marketing, 1(April), pp. 1-63

Leclercq T. J., Hammedi W., Poncin I., Kullak Avreliane A., Linda Hollebeek L., (2020), When Gamification Backfires: The Impact of Perceived Justice on Online Community Contributions, Journal of Marketing ManagemenT, 36(June), forthcoming, pp. 1-54

Mandler T., Bartsch F., Han C. M., (2020), Brand credibility and marketplace globalization: The role of perceived brand globalness and localness, Journal of International Business Studies, forthcoming, pp. 1-55


Pantoja F., Borges A., Rossi P., Yamim A., (2020), If I Touch It, I will Like It! The Role of Tactile Inputs on Gustatory Perceptions of Food Items, Journal of Retailing and Consumer Services, 53(101958)

Vorster L., Kipnis E., Bebek G., Demangeot C., (2020), Brokering Intercultural Relations in the Rainbow Nation: Introducing Intercultural Marketing, Journal of Macromarketing, 40(1), pp. 51-72

Beuselinck C., (2020), Book Review – Data Analytics for Accounting (Richardson, Terell & Teeter 2019), International Journal of Accounting, 55(1), pp. 208001-1 to 5

Galalae C., Kipnis E., Demangeot C., (2020), Reassessing positive dispositions for the consumption of products and services with different cultural meanings: a motivational perspective, Journal of Business Research, 115(4), pp. 160-173

Zeugner-Roth K., Bartsch F., (2020), COO in Print Advertising: Developed versus Developing Market Comparisons, Journal of Business Research, 120(November), pp. 364-378

Plé L., Demangeot C., (2020), Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems, Journal of Business Research, 117(1), pp. 186-196


Ahmad M. F., Lambert T., (2019), Collective Bargaining and Mergers and Acquisitions Activity around the World, Journal of Banking & Finance, 99(2), pp.  21-44

Ple L., Douglas G., Revoir « L’Auberge espagnole » en 2019, The Conversation France

Demangeot C., Kipnis E., Pullig C., Cross S., Emontspool J., Galalae C., Grier S., Rosenbaum M., Best S., Constructing a Bridge to Multicultural Marketplace Well-Being: A Consumer-centered Framework for Marketer Action, Journal of Business Research, 100, pp. 339-353

Kipnis E., Demangeot C., Pullig C., Broderick A., Consumer Multicultural Identity Affiliation: Reassessing Identity Segmentation in Multicultural Markets, Journal of Business Research, 98(May 2019), pp. 126-14

Cleveland M., Bartsch F., Global Consumer Culture: Epistemology and Ontology, International Marketing Review, 36(4), pp. 556-580

Cleveland M., Bartsch F., (2019), Epilogue on Global Consumer Culture: Epistemology and Ontology, International Marketing Review, 36(4), pp. 598-606

Bartsch F., Cleveland M., Ko E., Cadogan J., (2019), Facts, fantasies, foundations, formations, fights, and fallouts of global consumer culture: An introduction to the special issue, International Marketing Review, 36(4), pp. 514-523

Diamantopoulos A., Davvetas V., Bartsch F., Mandler T., Arslanagic-Kalajdžic M., Eisend M., (2019), On the Interplay between Consumer Dispositions and  Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment, Journal of International Marketing, 27(4), pp. 39-57

Douglas G., (2019), Empowering Changemakers for a Better Society: The Case of Iéseg School of Management, France, Journal of Intercultural Management and Ethics, 2, 2019(2), pp. 6

Ahmad M. F., (2019), Trade VS Cross-Border Mergers and Acquisitions: Complement or Substitute – The Case of Cisco – The Case Centre, case study 119-0032-1, teaching note 119-0032-8

Vorster L., Kipnis E., Bebek G., Demangeot C., (2019), Brokering Intercultural Relations in the Rainbow Nation: Introducing Intercultural Marketing, Journal of Macromarketing, 1(1), pp. 1-9

Hota M., Bartsch F., (2019), Consumer Socialization in Childhood and Adolescence: Impact of Psychological Development and Family Structure, Journal of Business Research, 105(12), pp. 11-20

Hota M., Newlands D. J., The Relative Influence of Consumer Socialization Agents on Children and Adolescents, Journal of Advertising, forthcoming


2017 Publications

ALHussan, F. B., AL-Husan, F. B., & Alhesan, L. (2017). The role of senior executives in managing key customers in Arab context. Journal of Business & Industrial Marketing, 32(6).

Fischer, P. M., & Zeugner-Roth, K. P. (2017). Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism. Marketing Letters, 28(2), 189-204.

Fletcher-Chen, C. C., AL-Husan, F. B., & ALHussan, F. B. (2017). Relational resources for emerging markets’ non-technological innovation: insights from China and Taiwan. Journal of Business & Industrial Marketing, 32(6).

Paparoidamis, N. G., Katsikeas, C. S., & Chumpitaz, R. (2017). The role of supplier performance in building customer trust and loyalty: A cross-country examination. Industrial Marketing Management.

Ahmad M. F., Beuselinck C., Bollaert H., (2017), Employment Protection and Payout Policy, Finance, 38(3), pp. 5-43

2016 Publications

Bartsch, F., Diamantopoulos, A., Paparoidamis, N. G., & Chumpitaz, R. (2016). Global brand ownership: The mediating roles of consumer attitudes and brand identification. Journal of Business Research, 69(9), 3629-3635.

Bartsch F., Riefler P., Diamantopoulos A., (2016), A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization, Journal of International Marketing, 24(1), pp. 82-110

Lascu, D. N., Marcheva, M., & Thieringer, K. (2016). Magazine online advertising in France and the United States. Journal of Fashion Marketing and Management, 20(1), 120-135.

Yao J., Zhang Z.-X., Brett J., Murnighan J. K., (2016), Understanding the trust deficit in China: Mapping positive experience and trust in strangers, Organizational Behavior and Human Decision Processes

Past Publications

ALHussan, F. B., AL-Husan, F. B., & Chavi, C. Y. (2014). Environmental factors influencing the management of key accounts in an Arab Middle Eastern context. Industrial Marketing Management, 43(4), 592-602.

Baldauf, A., Cravens, K. S., Diamantopoulos, A., & Zeugner-Roth, K. P. (2009). The impact of product-country image and marketing efforts on retailer-perceived brand equity: An empirical analysis. Journal of Retailing, 85(4), 437-452.

Demangeot, C., & Sankaran, K. (2012). Cultural pluralism: Uncovering consumption patterns in a multicultural environment. Journal of Marketing Management, 28(7-8), 760-783.

Demangeot, C., Adkins, N. R., Mueller, R. D., Henderson, G. R., Ferguson, N. S., Mandiberg, J. M., … & Broderick, A. J. (2013). Toward intercultural competency in multicultural marketplaces. Journal of Public Policy & Marketing, 32(special issue), 156-164.

Demangeot, C., Broderick, A. J., & Craig, C. S. (2015). Multicultural marketplaces: new territory for international marketing and consumer research. International Marketing Review, 32(2), 118-140.

Demangeot, C., Broeckerhoff, A., Kipnis, E., Pullig, C., & Visconti, L. M. (2015). Consumer mobility and well-being among changing places and shifting ethnicities. Marketing Theory, 15(2), 271-278.

Fletcher-Chen, C. (2015). Impact of language diversity and social interaction on knowledge transfer. US-China Education Review, 5(3), 159-180.

Kipnis, E., Broderick, A. J., & Demangeot, C. (2014). Consumer multiculturation: consequences of multi-cultural identification for brand knowledge. Consumption Markets & Culture, 17(3), 231-253.

Kipnis, E., Broderick, A. J., Demangeot, C., Adkins, N. R., Ferguson, N. S., Henderson, G. R., … & Roy, A. (2013). Branding beyond prejudice: cultural branding and consumer well-being in multicultural marketplaces. Journal of Business Research, 66(8), 1186-1194.

Roth, K. P. Z., Diamantopoulos, A., & Montesinos, M. Á. (2008). Home country image, country brand equity and consumers’ product preferences: an empirical study. Management International Review, 48(5), 577-602.

Roth, K. P., & Diamantopoulos, A. (2009). Advancing the country image construct. Journal of Business Research, 62(7), 726-740.

Sankaran, K., & Demangeot, C. (2011). On becoming a culturally plural consumer. Journal of Consumer Marketing, 28(7), 540-549.

Visconti, L. M., Jafari, A., Batat, W., Broeckerhoff, A., Dedeoglu, A. Ö., Demangeot, C., … & Regany, F. (2014). Consumer ethnicity three decades after: A TCR agenda. Journal of Marketing Management, 30(17-18), 1882-1922.

Zafari, K., Allison, G., & Demangeot, C. (2015). Practising conviviality: social uses of ethnic cuisine in an Asian multicultural environment. Journal of Consumer Marketing, 32(7), 564-575.

Zeugner-Roth, K. P., & Diamantopoulos, A. (2010). Advancing the country image construct: Reply to Samiee’s (2009) commentary. Journal of Business Research, 63(4), 446-449.

Zeugner-Roth, K. P., & Žabkar, V. (2015). Bridging the gap between country and destination image: Assessing common facets and their predictive validity. Journal of Business Research, 68(9), 1844-1853.

Zeugner-Roth, K. P., Žabkar, V., & Diamantopoulos, A. (2015). Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior: A social identity theory perspective. Journal of International Marketing, 23(2), 25-54.