Thi Thanh Huong (Jenny) TRAN

Thi Thanh Huong (Jenny) TRAN is a Teaching and Research Assistant in Marketing and Negotiation Department. Her research interests include innovative product designs, green marketing, global product launch, and cross-cultural consumer behaviors.

Thi Thanh Huong (Jenny) TRAN is a Teaching and Research Assistant in Marketing and Negotiation Department. She is currently a third-year doctoral candidate in Marketing at the University of Lille 1. Prior to her Ph.D. study, Jenny completed her Master of Electronic Commerce at the University of Waikato, New Zealand and her undergraduate studies at the Danang University of Economics, Vietnam. Her research interests include innovative product designs, green marketing, global product launch, and cross-cultural consumer behaviors. Specifically, Jenny conducts experiments and cross-cultural studies to investigate how consumers respond to eco-innovative product designs with regard to various product-related and consumer-related variables to obtain in-depth understandings of the diffusion of eco-innovation across national markets. Jenny has published in International Journal of Bank Marketing and Journal of Manufacturing Technology Management.

Department of Marketing and International Negotiation